Articles liés à Customer Is King: How to Exceed Their Expectations

Customer Is King: How to Exceed Their Expectations - Couverture souple

Craven, Robert

 
9780753506882: Customer Is King: How to Exceed Their Expectations
Couverture souple
ISBN 10 : 0753506882 ISBN 13 : 9780753506882
Editeur : Virgin Books, 2002

Synopsis

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.

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À propos de l'auteur

Robert Craven is a mentor and consultant who has helped to turn around more than 1,000 companies, showing small businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, an Associate Fellow at Warwick Business School and author of Kick-Start Your Business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Virgin Books
Date d'édition
2002
Langue
anglais
ISBN 10 
0753506882
ISBN 13 
9780753506882
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible