People make many assumptions about video games; only teenage boys play them, they increase anti-social behaviour and they tend to be violent. "Fun Inc." dispels these misconceptions, revealing that 40 per cent of all video game players are women, that most of the bestselling console games of all time involve no real-world violence at all, and how World of Warcraft's online community of over 12 million players is changing our understanding of what it means to be sociable in the modern world. But understanding games means a lot more than simply challenging stereotypes. Find out why the South Korean government will invest $200 billion into its video games industry over the next 4 years and how games are used to train the US Military, to model global pandemics and to campaign against human rights abuses in Africa. Game worlds are creating a new science of mass engagement that is starting to transform our understanding of economics, business and communications. Whether you like video games or loathe them, "Fun Inc." will show you that you cannot ignore them.
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Tom Chatfield completed his doctorate at St John's College, Oxford, before moving to London to work as a full-time writer and editor. He is currently the arts and books editor at Prospect magazine and has also written for the Times Literary Supplement, the New Statesman and the Observer. Tom has also done puzzle design and creative consultancy work for a number of online games and media companies, including Mind Candy, Grex, Red Glasses and Intervox, and has spoken on gaming at international conferences including Picnic in Amsterdam.
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Vendeur : Hamelyn, Madrid, M, Espagne
Etat : Good. : En 'Fun Inc.', Tom Chatfield desmantela los prejuicios comunes sobre los videojuegos, revelando cómo esta industria se ha convertido en una fuerza económica y cultural dominante en el siglo XXI. A través de un análisis profundo, el autor explora cómo los mundos virtuales están transformando nuestra comprensión de la economía, los negocios y las relaciones sociales, demostrando que el juego es mucho más que un simple pasatiempo.El libro examina el impacto global de los videojuegos, desde su uso en el entrenamiento militar y la modelización de pandemias hasta su papel en la educación y el activismo. Con datos reveladores sobre la demografía de los jugadores y el éxito financiero de las empresas del sector, Chatfield argumenta que los videojuegos son una herramienta vital para la investigación intelectual y la participación masiva, haciendo de este libro una lectura esencial para entender la cultura moderna. EAN: 9780753519851 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Fun Inc. Autor: Tom Chatfield Editorial: Virgin Books Idioma: en Páginas: 288 Formato: tapa blanda. N° de réf. du vendeur Happ-2026-08-20-c7cf9f00
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