Articles liés à Googled: The End of the World as We Know It
Synopsis
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
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À propos de l?auteur
Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.
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Googled: The End of the World as We Know It
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Virgin Publishing, 2011
ISBN 10 : 0753522438
ISBN 13 : 9780753522431
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Googled: The End of the World as We Know It
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ISBN 10 : 0753522438
ISBN 13 : 9780753522431
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Googled: The End of the World as We Know It
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Googled: The End of the World as We Know It
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Googled: The End of the World as We Know It
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Virgin Publishing, 2011
ISBN 10 : 0753522438
ISBN 13 : 9780753522431
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Googled: The End of the World as We Know It
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Googled: The End of the World as We Know It
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Googled: The End of the World as We Know It
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Etat : Muy bueno. : En 'Googled: El fin del mundo tal como lo conocemos', Ken Auletta ofrece una mirada reveladora y aclamada por la crítica sobre Google y su continua influencia. Basado en una extensa investigación y entrevistas con fundadores y ejecutivos de Google, así como con figuras clave de los medios, Auletta examina cómo Google ha revolucionado la industria de los medios y redefine el panorama empresarial. Este libro no solo narra la historia de Google, sino que también ofrece una visión prospectiva sobre el futuro de los medios y los negocios en la era digital. EAN: 9780753522431 Tipo: Libros Categoría: Negocios y Economía Título: Googled: The End of the World as We Know It Autor: Ken Auletta Editorial: Virgin Books Idioma: en Páginas: 432 Formato: tapa blanda. N° de réf. du vendeur Happ-2023-08-25-fb17d6f4
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Googled : The End of the World as We Know It
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Googled : The End of the World as We Know It
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Ebury Publishing, 2011
ISBN 10 : 0753522438
ISBN 13 : 9780753522431
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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