Googled: The End of the World as We Know It - Couverture souple

Auletta, Ken

Couverture souple

ISBN 10 : 0753522438 ISBN 13 : 9780753522431

Editeur : Virgin Books, 2011

Synopsis

Based on extensive research, including in-house at Google HQ, this title includes over 150 interviews at Google with the company's founders and executives and also those in the media who are struggling to keep their heads above water. It reveals how the media industry is being disrupted and redefined.

A propos du livre

Quatrième de couverture :

'Brilliant' The Times

'Compelling' The Economist

'Absorbing' Scotsman

In just over a decade, Google has transformed the everyday experience of millions of people and disrupted almost every industry - from advertising, newspapers, television to publishing, everyone has been left reeling.

'Don't be evil' may well be the company's mission statement but when it comes to expansion, takeovers and trying out ideas, Google knows no bounds. But what does the future hold, not only for the company but for the millions of us globally that rely on its search engine? Bestselling author and acclaimed business journalist Ken Auletta has had unprecedented access to Google's founders and executives and Googled is the definitive work on a company that has achieved a near-perfect fusion of business and technology.

Revue de presse :

"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." (Financial Times)

"Ken Auletta, one of America's best business journalists, has turned his attention on the firm, with particular reference to the challenges it faces ... superbly reported" (John Lanchester Observer)

"This insightful book reinforces the need for old media ... brilliant" (The Times)

"Compelling" (The Economist)

"The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace" (Telegraph)

À propos de cette édition

• Éditeur: Virgin Books
• Date d'édition: 2011
• ISBN 10: 0753522438
• ISBN 13: 9780753522431
• Reliure: Broché
• Nombre de pages: 432