Googled: The End of the World as We Know It - Couverture souple

Auletta, Ken

Couverture souple

ISBN 10 : 0753522667 ISBN 13 : 9780753522660

Editeur : Virgin Books, 2010

A propos du livre

Quatrième de couverture

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape.

There are companies that create waves and those that ride or are drowned by them. Bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses - from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in the media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the 'secret sauce' of Google's success, and shows why the worlds of 'new' and 'old' media often communicate as if residents of different planets.

Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results - Google will generate about $20 billion in advertising revenues this year. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In the coming years, Google's faith in mathematical formulas and in slide rule logic will be tested to the limit.

Distilling the knowledge accrued from a career covering the media, Auletta offers insights into what we know, and don't know, about what the future holds for the imperiled industry.

Revue de presse

"Richly reported ... Auletta has provided the fullest account yet of the rise of one of the most profitable, most powerful and oddest businesses the world has ever seen" (San Francisco Chronicle)

"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." (Financial Times)

"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)

"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)

"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME and President and CEO of the Aspen Institute)

À propos de cette édition

• Éditeur: Virgin Books
• Date d'édition: 2010
• ISBN 10: 0753522667
• ISBN 13: 9780753522660
• Reliure: Broché
• Nombre de pages: 400