Articles liés à Googled: The End of the World as We Know It
Synopsis
There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
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À propos de l?auteur
Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Googled: The End of the World as We Know It
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Googled: The End of the World as We Know It This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780753522424
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Googled: The End of the World as We Know It
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780753522424
Quantité disponible : 1 disponible(s)
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Googled
Edité par
Virgin Books Limited, 2009
ISBN 10 : 075352242X
ISBN 13 : 9780753522424
Ancien ou d'occasion
Paperback
Vendeur : Book Haven, Wellington, WLG, Nouvelle-Zélande
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Googles closed-door meetings, introducing Googles notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. In Googled, the reader discovers the secret sauce of the company's success and why the worlds of new and old media often communicate as if residents of different planets. It may send chills down traditionalists spines, but its a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, its not just a history or reportage: its ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology. 400 pages. N° de réf. du vendeur 1208093
Quantité disponible : 1 disponible(s)
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Googled: The End of the World as We Know It
Edité par
Random house, 2009
ISBN 10 : 075352242X
ISBN 13 : 9780753522424
Ancien ou d'occasion
Couverture souple
Vendeur : LeLivreVert - envoi suivi, Eysines, France
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Couverture usée.Photo non contractuelle. Envoi rapide et soigné. N° de réf. du vendeur 9780753522424_8883_M141
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Googled: The End of the World as We Know It
Edité par
Random house, 2009
ISBN 10 : 075352242X
ISBN 13 : 9780753522424
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M0075352242X-G
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Googled: the end of the world as we know it
Edité par
Virgin Books, 2009
ISBN 10 : 075352242X
ISBN 13 : 9780753522424
Ancien ou d'occasion
Paperback
Vendeur : Book Express (NZ), Shannon, Nouvelle-Zélande
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Remainder. price sticker on cover. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media business. N° de réf. du vendeur 25ab
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