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Synopsis
A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.
We’ve been told a lie about the nature of creativity.
We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work.
New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009229305
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The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR009226360
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The Creative Curve : How to Develop the Right Idea, at the Right Time
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Ebury Publishing, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
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The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.65. N° de réf. du vendeur G0753548739I4N00
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The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
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The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
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The Creative Curve
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Paperback. Etat : New. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We've been told a lie about the nature of creativity.We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success. N° de réf. du vendeur LU-9780753548738
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