Synopsis
A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.
We’ve been told a lie about the nature of creativity.
We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work.
New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour The Creative Curve: How to Develop the Right Idea,...
Image d'archives
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00089595993
Acheter D'occasion
EUR 6,51
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Creative Curve : How to Develop the Right Idea, at the Right Time
Edité par
Ebury Publishing, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 15194731-6
Acheter D'occasion
EUR 5,62
Expédition à EUR 5,84
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009229305
Acheter D'occasion
EUR 6,28
Expédition à EUR 6,54
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 4 disponible(s)
Image d'archives
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fine. N° de réf. du vendeur GOR009377435
Acheter D'occasion
EUR 6,28
Expédition à EUR 6,54
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Soft cover
Vendeur : Elam's Books, Winona, MN, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Soft cover. Etat : Very Good. Photo is the book you will receive. In nice condition with nominal wear, a tight binding and nice clean text with no markings, notes or highlighting. N° de réf. du vendeur 004706
Acheter D'occasion
EUR 9,05
Expédition à EUR 3,93
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur rev4356836658
Acheter D'occasion
EUR 3,29
Expédition à EUR 12,02
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00753548739-G
Acheter D'occasion
EUR 5,50
Expédition à EUR 10
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
The Creative Curve: How to Develop the Right Idea, at the Right Time
Edité par
WH Allen, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M00753548739-V
Acheter D'occasion
EUR 5,79
Expédition à EUR 10
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
The Creative Curve (Paperback)
Edité par
Ebury Publishing, London, 2018
ISBN 10 : 0753548739
ISBN 13 : 9780753548738
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field.A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.We've been told a lie about the nature of creativity.We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new- the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780753548738
Acheter neuf
EUR 23,68
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
The Creative Curve
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We've been told a lie about the nature of creativity.We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success. N° de réf. du vendeur LU-9780753548738
Acheter neuf
EUR 23,70
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)