NEW YORK TIMES BESTSELLER From the #1 New York Times bestselling author of Salt Sugar Fat comes a "gripping" (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.
"The processed food industry has managed to avoid being lumped in with Big Tobacco-which is why Michael Moss's new book is so important."-Charles Duhigg, author of The Power of Habit
Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.
Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestlé, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.
A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
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Michael Moss is the author of the #1 New York Times bestseller Salt Sugar Fat: How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with The New York Times, a keynote speaker, and an occasional guest on shows like CBS This Morning, The Dr. Oz Show, CNN's The Lead, All Things Considered, and The Daily Show.
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Vendeur : Your Online Bookstore, Houston, TX, Etats-Unis
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Vendeur : Sell Books, Elland, YORKS, Royaume-Uni
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Vendeur : Librairie Thé à la page, Montélimar, France
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Vendeur : Bookbot, Prague, Rébublique tchèque
Softcover. Etat : Fine. Leichte Risse. When is food addictive, and under what circumstances? Why do some people succumb to compulsive overeating more than others? How is it that so many others become vulnerable to food compulsions at critical moments in their lives? And what can be done to cope with or, in the case of kids, avoid food addictions? As American-style processed foods transform the culture and habits of eating all over the world, Michael Moss explores food addiction and the obesity epidemic. Going behind the scenes of the most important food science experiments being conducted today, this book answers those pressing questions. From revealing the science of addiction (and its legal implications) to exposing the diet industry, Hooked unveils the shocking true cost of food addiction. N° de réf. du vendeur 3bef1114-0538-4371-af9f-c383b6bfbf1b
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