Articles liés à Marketing And Multicultural Diversity

Marketing And Multicultural Diversity - Couverture rigide

Rao, C. P.

 
9780754643265: Marketing And Multicultural Diversity
Couverture rigide
ISBN 10 : 0754643263 ISBN 13 : 9780754643265
Editeur : Ashgate Publishing Limited, 2006

Synopsis

As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These important issues are addressed in this detailed volume, which examines these critical multicultural marketing issues at various geographic national, regional and global levels. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

C.P Rao is Professor of Marketing and Director of the Case Research and Teaching Unit, in the College of Business Administration at Kuwait University, Kuwait.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ashgate Publishing Limited
Date d'édition
2006
Langue
anglais
ISBN 10 
0754643263
ISBN 13 
9780754643265
Reliure
Relié
Nombre de pages
278
Coordonnées du fabricant
non disponible
Personne responsable
non disponible