Principles of Strategic Management - Couverture rigide

Morden, Tony

Couverture rigide

ISBN 10 : 075464474X ISBN 13 : 9780754644743

Editeur : Routledge, 2007

Synopsis

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

A propos du livre

À propos de l?auteur

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 075464474X
• ISBN 13: 9780754644743
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 638
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne