Customer Relationship Management: A Global Perspective - Couverture rigide

Raab, Gerhard; Ajami, Riad A.; Goddard, G. Jason

Couverture rigide

ISBN 10 : 0754671569 ISBN 13 : 9780754671565

Editeur : Routledge, 2008

Synopsis

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.

A propos du livre

À propos de l'auteur

Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0754671569
• ISBN 13: 9780754671565
• Reliure: Relié
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne