Books, Bytes and Business - Couverture rigide

Martin, Bill; Tian, Xuemei

Couverture rigide

ISBN 10 : 0754678377 ISBN 13 : 9780754678373

Editeur : Routledge, 2010

Synopsis

In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.

A propos du livre

À propos de l'auteur

Professor Bill Martin is formerly Research Director of the School of Business IT at RMIT and is currently attached to the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia. He has been active as a consultant in the fields of information and knowledge management, and has published widely in professional and business journals. Dr. Xuemei Tian was formerly employed in strategic management positions at Samsung in both China and Korea. On completion of her master's degree and PhD, she has held teaching positions at various universities in Melbourne. Currently she is employed as a lecturer in eBusiness and IT management at the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0754678377
• ISBN 13: 9780754678373
• Reliure: Relié
• Nombre de pages: 298
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne