Articles liés à Boo Hoo: A Dot.com Story from Concept to Catastrophe
L'édition de cet ISBN n'est malheureusement plus disponible.
Revue de presse
"Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster." (The Sunday Times)
"Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m." (The Guardian)
"[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press." (BBC.co.uk)
"The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless." (The Spectator)
"Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt." (The Independent)
Présentation de l'éditeur
boo hoo is the story of how an international model and a former poetry critic from Sweden dreamt up the most ambitious and glamorous internet start-up yet attempted; how they convinced the world's biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all this money in just over a year. The rise and fall of boo.com is an insider's look at the 18 months of euphoria that ushered in the dot.com era. boo hoo is an upfront and self-critical account of what went wrong, and right, at boo.com. It is a pacy business thriller that addresses the ethos of internet greed in the way that the bestselling Barbarians at the Gate portrayed business greed in the 1980s. By telling their story, the founders of boo will finally answer the many questions asked by the media, other internet firms, investment banks and everyone else who remains fascinated by the company.
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