Making It Work: Improving the Relationship Between Public Relations Spokespeople and Journalists - Couverture souple

Walton, Susan R; Campbell, Joel Jay

 
9780757597800: Making It Work: Improving the Relationship Between Public Relations Spokespeople and Journalists

Synopsis

In an ideal universe, public relations spokespeople and journalists get along just fine. Journalists want to provide their audiences with fast, accurate information on topics important to those audiences. Spokespeople want to advance the cause of their organization by sharing its stories.

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