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Museum Branding: How to Create And Maintain Image, Loyalty, And Support - Couverture souple

Wallace, Margot A.

 
9780759109933: Museum Branding: How to Create And Maintain Image, Loyalty, And Support
Couverture souple
ISBN 10 : 0759109931 ISBN 13 : 9780759109933
Editeur : AltaMira Press, 2006

Synopsis

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Margot Wallace is Professor of Marketing Communication at Columbia College Chicago, where she teaches a course in branding. A former creative director at J. Walter Thompson Advertising, a major global advertising agency, she has created branded campaigns for clients ranging from breakfast cereal to banks to colleges. For eight years she served on the women's board of the Museum of Contemporary Art in Chicago.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AltaMira Press
Date d'édition
2006
Langue
anglais
ISBN 10 
0759109931
ISBN 13 
9780759109933
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible