Articles liés à Consumer Research for Museum Marketers: Audience Insights...

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy - Couverture rigide

Wallace, Margot A.

 
9780759118089: Consumer Research for Museum Marketers: Audience Insights Money Can't Buy
Couverture rigide
ISBN 10 : 0759118086 ISBN 13 : 9780759118089
Editeur : AltaMira Press, 2010

Synopsis

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The authors approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

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À propos de l'auteur

Margot A. Wallace is associate professor of marketing communication at Columbia College Chicago. She is the author of Museum Branding: How to Create and Maintain Image, Loyalty, and Support.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AltaMira Press
Date d'édition
2010
Langue
anglais
ISBN 10 
0759118086
ISBN 13 
9780759118089
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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