Marketing Planning & Strategy - Couverture rigide

Jain, Subhash C.

9780759338715: Marketing Planning & Strategy

Couverture rigide

ISBN 10 : 075933871X ISBN 13 : 9780759338715

Editeur : South-Western, 2006

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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: South-Western
Date d'�dition: 2006
Langue: anglais
ISBN 10: 075933871X
ISBN 13: 9780759338715
Reliure: Reli�
Nombre de pages: 935
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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�tat : Tr�s bon

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Marketing Planning & Strategy

Subhash C. Jain

Edit� par South-Western Pub, 2006

ISBN 10 : 075933871X ISBN 13 : 9780759338715

Ancien ou d'occasion Couverture rigide

Vendeur : Ammareal, Morangis, France

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Tr�s bon. Ancien livre de biblioth�que avec �quipements. Edition 2006. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. N� de r�f. du vendeur G-466-518

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Marketing Planning & Strategy

Jain, Subhash C.

Edit� par South-Western Pub, 2004

ISBN 10 : 075933871X ISBN 13 : 9780759338715

Ancien ou d'occasion Couverture rigide

Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N� de r�f. du vendeur Z1-C-057-02645

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