Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands - Couverture rigide

Kingsley, Mark

 
9780760378205: Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
Couverture rigide
ISBN 10 : 0760378207 ISBN 13 : 9780760378205
Editeur : Rockport Publishers Inc., 2023

Synopsis

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:
 

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine


Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.

À propos de la quatrième de couverture

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers Inc.
Date d'édition
2023
Langue
anglais
ISBN 10 
0760378207
ISBN 13 
9780760378205
Reliure
Relié
Numéro d'édition
1
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
non disponible