Logos that Last /anglais - Couverture rigide

Peters, Allan

Couverture rigide

ISBN 10 : 0760383170 ISBN 13 : 9780760383179

Editeur : Rockport Publishers Inc., 2023

Synopsis

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*

Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. 
 
Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.

Logos that Last also includes:

• Detailed case studies that follow designs from concept to completion
• Tips for turning a good idea into a great logo
• Strategies for extending a great logo into a dynamic brand system
• Advice for turning your passion into your profession

With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.

A propos du livre

À propos de l?auteur

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

À propos de la quatrième de couverture

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.

Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.

Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.

Logos that Last also includes:

Detailed case studies that follow designs from concept to completion
Tips for turning a good idea into a great logo
Strategies for extending a great logo into a dynamic brand system
Advice for turning your passion into your profession

With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.

Détails de l'édition

• Éditeur: Rockport Publishers Inc.
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 0760383170
• ISBN 13: 9780760383179
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible