Articles liés à 12 Cliches of Selling and Why They Work

12 Cliches of Selling and Why They Work - Couverture souple

Farber, Barry

 
9780761116974: 12 Cliches of Selling and Why They Work
Couverture souple
ISBN 10 : 0761116974 ISBN 13 : 9780761116974
Editeur : Workman Publishing, 2001

Synopsis

Written by Barry Farber, one of the country's "best known, most respected and incredibly successful sales gurus" (Entrepreneur magazine), 12 CLICHES OF SELLING (AND WHY THEY WORK) is steeped in the language and knowledge of what it takes to sell. It uses one cliche per chapter as a starting point - and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humour to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection.

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Éditeur
Workman Publishing
Date d'édition
2001
Langue
anglais
ISBN 10 
0761116974
ISBN 13 
9780761116974
Reliure
Broché
Nombre de pages
255
Coordonnées du fabricant
non disponible
Personne responsable
non disponible