Articles liés à Bag the Elephant: How to Win & Keep Big Customers

Bag the Elephant: How to Win & Keep Big Customers - Couverture souple

Kaplan, Steve

 
9780761145240: Bag the Elephant: How to Win & Keep Big Customers
Couverture souple
ISBN 10 : 0761145249 ISBN 13 : 9780761145240
Editeur : Workman Publishing, 2008

Synopsis

"Bag the Elephant" is all about how smart businesspeople can woo and keep those all-important elephants - the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant", it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea - how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers.

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Éditeur
Workman Publishing
Date d'édition
2008
Langue
anglais
ISBN 10 
0761145249
ISBN 13 
9780761145240
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible