The Silicon Valley Way: Discover the Secret of America's Fastest Growing Companies - Couverture rigide

Sherwin, Elton B.

Couverture rigide

ISBN 10 : 0761512721 ISBN 13 : 9780761512721

Editeur : Prima Publishing,U.S., 1998

Synopsis

Book by Sherwin Jr Elton

A propos du livre

Présentation de l'éditeur

Imagine that you're a member of a venture capital group of a decision-making body inside a fast-growing company. Everyday, new business projects and ideas are hurled your way. Some are trash, some are solid gold. How do you know the difference?

In this ground-breaking book, a top-level manager reveals the methodology used by the movers and the shakers in Silicon Valley to decide what's a "go" and what's a "no."

The amazing thing about this go-or-no approach is that it is both fast and extremely effective. Knowing this simple process will make you a much more effective decision maker. You will be able to apply it to a whole variety of important situations:

• Deciding if your idea is viable before you present it to your colleagues
• Assessing if a new profit center is going to succeed
• Putting your entrepreneurial ideas to the acid test before you risk your life savings
• Improving a good idea by making sure every aspect of it is tightly planned
• Assessing investment opportunities, based on the criteria in this book
• Creating business plans that will wow your audience
The Silicon Valley Way is your powerful entry into the mind-set of the most powerful and successful business leaders of today. They have amassed fortunes and built empires by knowing which questions to ask. Now, so can you.

"Elton Sherwin captures the essence of entrepreneurship that made Silicon Valley America's #1 exporter."

— The Honorable Susan Hammer, mayor of San Jose

"Concise, insightful, well written. I wish I had read it before I started my third company."
—Kay Brown, president, PREMIER Biosoft International

"Here are the up-to-date, proven checklists for your baseline business plan. . . . Real-life, practical advice shines through the chapters. You'll have more time and energy for creating and building your new business."

— Marketta Silvera, founder, president, and CEO, Pilot Network Services, Inc.

" The Silicon Valley Way guides the reader through the necessary business planning steps, forcing them to confront critical issues, but avoiding wasted effort."

— W. Michael Bowles, entrepreneur in residence, Crosspoint Venture Partners, founder Com21

"Elton Sherwin gives us what no other business book provides: the business planning of Harvard and Stanford MBAs in a simple, usable form"

— James M. Coughlin, vice president and general manager, StarTemps, Inc.

About the Author

Elton Sherwin directs business planning and worldwide marketing for a leading Silicon Valley company. His products have won many awards, most recently Byte magazine's Comdex Award for the Best New Technology. He lives in Menlo Park, California, with his wife, Katharine, and their two daughters.

Biographie de l'auteur

Elton B. Sherwin, Jr., is a successful venture capitalist and the managing director of Ridgewood Capital in Palo Alto, California. Mr. Sherwin invests in cleantech start-ups and is also the author of "Addicted to Energy - A Venture Capitalist's Perspective on how to Save our Economy and Our Climate."

Détails de l'édition

• Éditeur: Prima Publishing,U.S.
• Date d'édition: 1998
• ISBN 10: 0761512721
• ISBN 13: 9780761512721
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible