Articles liés à Political Consultants and Negative Campaigning

Political Consultants and Negative Campaigning - Couverture souple

Kerwin C. Swint

 
9780761810094: Political Consultants and Negative Campaigning
Couverture souple
ISBN 10 : 0761810099 ISBN 13 : 9780761810094
Editeur : University Press Of America, 1998

Synopsis

One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kerwin C. Swint is Assistant Professor of Political Science at Kennesaw State University in Georgia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University Press Of America
Date d'édition
1998
Langue
anglais
ISBN 10 
0761810099
ISBN 13 
9780761810094
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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