Articles liés à Research Paradigms, Television, and Social Behavior

Research Paradigms, Television, and Social Behavior - Couverture rigide

 
9780761906544: Research Paradigms, Television, and Social Behavior
Couverture rigide
ISBN 10 : 0761906541 ISBN 13 : 9780761906544
Editeur : SAGE Publications Inc, 1997

Synopsis

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.

À propos de la quatrième de couverture

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1997
Langue
anglais
ISBN 10 
0761906541
ISBN 13 
9780761906544
Reliure
Relié
Nombre de pages
430
Éditeur
Asamen Joy Keiko, Berry Gordon L.
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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