Developing Questions for Focus Groups - Couverture souple

Krueger, Prof Richard A.

Couverture souple

ISBN 10 : 0761908196 ISBN 13 : 9780761908197

Editeur : SAGE Publications, Inc, 1997

Synopsis

Book by Krueger Richard A

A propos du livre

Présentation de l'éditeur

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Biographie de l'auteur

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 1997
• ISBN 10: 0761908196
• ISBN 13: 9780761908197
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 128