Sales Forecasting Management: Understanding the Techniques, Systems, and Management of the Sales Forecasting Process - Couverture rigide

Mentzer, John T.; Bienstock, Carol

 
9780761908234: Sales Forecasting Management: Understanding the Techniques, Systems, and Management of the Sales Forecasting Process
Couverture rigide
ISBN 10 : 0761908234 ISBN 13 : 9780761908234
Editeur : SAGE Publications Inc, 1998

Synopsis

Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions.

The book includes a free demonstration cassette of the authors′ Multicaster software system, used by many companies to develop quantitative sales forecasts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
0761908234
ISBN 13 
9780761908234
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780761908227: Sales Forecasting Management: Understanding the Techniques, Systems, and Management of the Sales Forecasting Process

Edition présentée

ISBN 10 :  0761908226 ISBN 13 :  9780761908227
Editeur : SAGE Publications Inc, 1998
Couverture souple