Hands-On Social Marketing: A Step-by-Step Guide - Couverture souple

Weinreich, Nedra Kline

 
9780761908678: Hands-On Social Marketing: A Step-by-Step Guide
Couverture souple
ISBN 10 : 0761908676 ISBN 13 : 9780761908678
Editeur : SAGE Publications Inc, 1999

Synopsis

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master’s degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora.

Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Email: weinreich@social-marketing.com
Web: www.social-marketing.com
Spare Change Blog: www.social-marketing.com/blog/
Twitter: www.twitter.com/Nedra

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1999
Langue
anglais
ISBN 10 
0761908676
ISBN 13 
9780761908678
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780761908661: Hands-On Social Marketing: A Step-By-Step Guide

Edition présentée

ISBN 10 :  0761908668 ISBN 13 :  9780761908661
Editeur : SAGE Publications Inc, 1999
Couverture rigide