Advanced Focus Group Research - Couverture souple

Fern, Edward F.

Couverture souple

ISBN 10 : 0761912495 ISBN 13 : 9780761912491

Editeur : SAGE Publications, Inc, 2001

Synopsis

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

A propos du livre

À propos de l'auteur

A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more than 30. He provided numerous services to the profession and the business community, serving as a reviewer for journals and participating in academic and business conferences. He has been recognized with the Pamplin College of Business Ph.D. Teaching Excellence Award. Fern received his bachelor's degree, M.B.A., and Ph.D. from Ohio State University.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0761912495
• ISBN 13: 9780761912491
• Reliure: Broché
• Nombre de pages: 254
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne