Articles liés à Advertising to Children: Concepts and Controversies

Advertising to Children: Concepts and Controversies - Couverture rigide

 
9780761912842: Advertising to Children: Concepts and Controversies
Couverture rigide
ISBN 10 : 0761912843 ISBN 13 : 9780761912842
Editeur : SAGE Publications Inc, 1999

Synopsis

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1999
Langue
anglais
ISBN 10 
0761912843
ISBN 13 
9780761912842
Reliure
Relié
Nombre de pages
322
Éditeur
Macklin M. Carole, Carlson Les
Coordonnées du fabricant
non disponible
Personne responsable
non disponible