Articles liés à New Venture Strategy: Timing, Enviromental Uncertainty,...

New Venture Strategy: Timing, Enviromental Uncertainty, and Performance - Couverture rigide

Shepherd, Dean A.; Shanley, Mark

 
9780761913535: New Venture Strategy: Timing, Enviromental Uncertainty, and Performance
Couverture rigide
ISBN 10 : 076191353X ISBN 13 : 9780761913535
Editeur : SAGE Publications Inc, 1998

Synopsis

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' -

Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
076191353X
ISBN 13 
9780761913535
Reliure
Relié
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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