Articles liés à Uncover the Hidden Power of Television Programming:...

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget - Couverture souple

Clancy, Kevin J.; Lloyd, David W.

 
9780761915829: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Couverture souple
ISBN 10 : 0761915826 ISBN 13 : 9780761915829
Editeur : SAGE Publications, Inc, 1999

Synopsis

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
1999
Langue
anglais
ISBN 10 
0761915826
ISBN 13 
9780761915829
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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