Developing a Market Orientation - Couverture souple

Marketing Science Institute

Couverture souple

ISBN 10 : 0761916938 ISBN 13 : 9780761916932

Editeur : SAGE Publications, Inc, 1999

Synopsis

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0761916938
• ISBN 13: 9780761916932
• Reliure: Broché
• Nombre de pages: 320
• Éditeur: Deshpande Rohit
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible