The Art and Craft of Case Writing - Couverture souple

Naumes, William; Naumes, Margaret J.

Couverture souple

ISBN 10 : 076191725X ISBN 13 : 9780761917250

Editeur : SAGE Publications Inc, 1999

Synopsis

This practical, comprehensive and multidisciplinary guide takes readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. The authors draw on their experience as case writers, and facilitators of case-writing workshops to take the reader through the entire case-writing process. The book is generously illustrated throughout with examples and anecdotes from the authors experiences.

A propos du livre

Présentation de l'éditeur

Anyone conducting case research in business or the social sciences - whether experienced or novice - should get the new edition of "The Art and Craft of Case Writing". It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.

Présentation de l'éditeur

Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 076191725X
• ISBN 13: 9780761917250
• Reliure: Broché
• Nombre de pages: 234
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible