Persuasion Handbook: Developments in Theory and Practice - Couverture rigide

 
9780761920069: Persuasion Handbook: Developments in Theory and Practice
Couverture rigide
ISBN 10 : 0761920064 ISBN 13 : 9780761920069
Editeur : SAGE Publications Inc, 2002

Synopsis

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

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À propos de l?auteur

Michael Pfau, Professor of Journalism and Mass Communication at the University of Wisconsin-Madison, specializes in persuasion and the mass media. Pfau has published more than 50 monographs and book chapters. He is the past recipient of the Golden Anniversary Monograph Award in recognition of "monographs that have made a significant contribution to the discipline." He has also co-authored four books. James Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
2002
Langue
anglais
ISBN 10 
0761920064
ISBN 13 
9780761920069
Reliure
Relié
Nombre de pages
874
Éditeur
Dillard James, Pfau Michael
Coordonnées du fabricant
non disponible
Personne responsable
non disponible