Qualitative Methods in Management Research - Couverture rigide

Evert Gummesson

Couverture rigide

ISBN 10 : 0761920137 ISBN 13 : 9780761920137

Editeur : SAGE Publications Inc, 2000

Synopsis

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

A propos du livre

À propos de l?auteur

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0761920137
• ISBN 13: 9780761920137
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 264
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne