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SUMSER: A GUIDE TO EMPIRICAL RESEARCH (P) IN COMMUNICATION:RULES FOR LOOKING - Couverture souple

Sumser, John

 
9780761922223: SUMSER: A GUIDE TO EMPIRICAL RESEARCH (P) IN COMMUNICATION:RULES FOR LOOKING
Couverture souple
ISBN 10 : 0761922229 ISBN 13 : 9780761922223
Editeur : SAGE Publications Inc, 2000

Synopsis

Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

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Éditeur
SAGE Publications Inc
Date d'édition
2000
Langue
anglais
ISBN 10 
0761922229
ISBN 13 
9780761922223
Reliure
Broché
Nombre de pages
239
Coordonnées du fabricant
non disponible
Personne responsable
non disponible