The Ultimate Secrets of Advertising - Couverture rigide

Jones, John Philip

Couverture rigide

ISBN 10 : 0761922431 ISBN 13 : 9780761922438

Editeur : SAGE Publications Inc, 2001

Synopsis

A practical text based on a study of brand advertising conducted by three prominent market research organizations. Jones (Syracuse U.) addresses the questions of whether advertising works, how it works, how well it works, and how its worth can be calculated. He explains how to present, determine, measure, and analyze the short-, medium-, and long-term effects of advertising. Annotation c. Book News, Inc., Portland, OR (booknews.com)

A propos du livre

À propos de l'auteur

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0761922431
• ISBN 13: 9780761922438
• Reliure: Relié
• Nombre de pages: 227
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible