Effective Advertising: Understanding When, How, and Why Advertising Works - Couverture rigide

Tellis, Gerard J.

Couverture rigide

ISBN 10 : 0761922520 ISBN 13 : 9780761922520

Editeur : SAGE Publications Inc, 2004

Synopsis

We are supplying a paper edition but we want a case edition set up.

A propos du livre

À propos de l?auteur

Gerard J. Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research, and Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in public policy, virality on social media, diffusion of innovations, advertising, and global market entry. He has published 7 books and over 200 papers (http: //www.gtellis.net ) that have won over 27,000 citations in Google Scholar. His publications have won over 25 awards, including the AMA-IRWIN-McGraw Hill Distinguished Educator, Long Term Impact Marketing Science, Frank M. Bass, William F. O′Dell (twice), and Harold D. Maynard (twice) awards. Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam and a Fellow of Sidney Sussex College, Cambridge University, UK. He is President of ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research. Previously he was a Trustee of the Marketing Science Institute, the Treasurer and VP External Affairs of ISMS, and a Sales Development Manager of Ethnor/ Johnson & Johnson. In his spare time he is a fruit gardener and a rock collector.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0761922520
• ISBN 13: 9780761922520
• Reliure: Relié
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible