Qualitative Methods for Marketplace Research - Couverture souple

Sayre, Shay

Couverture souple

ISBN 10 : 0761922709 ISBN 13 : 9780761922704

Editeur : SAGE Publications, Inc, 2001

Synopsis

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0761922709
• ISBN 13: 9780761922704
• Reliure: Broché
• Nombre de pages: 255
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne