Persuasion: Theory and Research - Couverture souple

O'Keefe, Daniel J.

 
9780761925392: Persuasion: Theory and Research
Couverture souple
ISBN 10 : 0761925392 ISBN 13 : 9780761925392
Editeur : SAGE Publications Inc, 2002

Synopsis

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

   

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À propos de l'auteur

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
2002
Langue
anglais
ISBN 10 
0761925392
ISBN 13 
9780761925392
Reliure
Broché
Numéro d'édition
2
Nombre de pages
365
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780761922001: Persuasion: Theory and Research

Edition présentée

ISBN 10 :  0761922008 ISBN 13 :  9780761922001
Editeur : SAGE Publications Inc, 2002
Couverture rigide