Multinationals In India: Managing The Interface Of Cultures - Couverture souple

Sinha, Jai B. P.

Couverture souple

ISBN 10 : 0761932054 ISBN 13 : 9780761932055

Editeur : SAGE Publications Inc, 2021

Synopsis

Pursuant to the opening up of the Indian economy, numerous multinational corporations have set up shop in India. Among the various challenges they face is managing the interface of a global (or domestic) corporate culture with the deep-scaled and widely varying cultural practices prevalent in India.

A propos du livre

À propos de l'auteur

Jai B. P. Sinha is Professor of Psychology and Management Studies at the ASSERT Institute of Management Studies, Patna, Bihar, and is also Vice-President of the World Association for Dynamic Psychiatry.

À propos de la quatrième de couverture

Examining the Indian operations of five multinational organizations from three different cultural zones, this book shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 0761932054
• ISBN 13: 9780761932055
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible