Pursuant to the opening up of the Indian economy, numerous multinational corporations have set up shop in India. Among the various challenges they face is managing the interface of a global (or domestic) corporate culture with the deep-scaled and widely varying cultural practices prevalent in India.
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Jai B.P. Sinha is Professor, Psychology and Management at the ASSERT Institute of Management Studies, Patna. He has a long-standing career of over 40 years in research and teaching. He is an authority on cultural influences on organizational behaviour. He taught psychology in Bihar, Ranchi, and Patna universities. He was a Visiting Professor at Hunter College, New York, and Wake Forest University, NC (USA), where he taught social psychology. He taught cross-cultural management courses during his tenure as a Visiting Professor in the Faculty of Management, McGill University, Montreal (Canada). In 2005, he was a Visiting Professor at the Faculty of Management at the Copenhagen Business School, Denmark.
Professor Sinha is also a well-known writer and has authored several books. His latest publications include Patterns of Work Culture: Cases and Strategies for Culture Building (SAGE 2000), Managing Cultural Diversity for Productivity: The Asian Ways (ed.) (Asian Productivity Organization 2000), and Multinationals in India: Managing the Interface of Cultures (SAGE 2004).
Examining the Indian operations of five multinational organizations from three different cultural zones, this book shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
Etat : Used. pp. 296 6 Figures. N° de réf. du vendeur 7657995
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