Creating Customer Delight: The How And Why Of Crm - Couverture souple

Seth, Rakesh; Seth, Kirti

 
9780761932963: Creating Customer Delight: The How And Why Of Crm
Couverture souple
ISBN 10 : 0761932968 ISBN 13 : 9780761932963
Editeur : SAGE Publications Inc, 2005

Synopsis

`A truly insightful book laced with numerous examples... The host of practical insights, meticulously documented, will resonate very well and should push one to soul search on the way on is handling one′s customers′ - Lloyd Mathias, Executive Vice President - Marketing, Pepsi Cola India

`Began browsing... and felt like a CRM guru by the end of the day! Unputdownable!′ - Amrit Kiran Singh, VP and Area Director, Brown Forman Eurasia and Africa

Written in an accessible and user-friendly style this book discusses the beginnings of customer relationship management (CRM) using India as an example of an expanding `customer care′ service provider and analyzes the growing need for better customer understanding to build successful enterprises.

It focuses on an integrated approach to CRM and the tools required for practising it, including: database management; call centres; customer relationship management technologies; and soft skills/communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
2005
Langue
anglais
ISBN 10 
0761932968
ISBN 13 
9780761932963
Reliure
Broché
Nombre de pages
154
Coordonnées du fabricant
non disponible
Personne responsable
non disponible