Communication Technology And Human Development: Recent Experiences in the Indian Social Sector - Couverture rigide

Ghosh, Avik

Couverture rigide

ISBN 10 : 0761934383 ISBN 13 : 9780761934387

Editeur : SAGE Publications Inc, 2006

Synopsis

Based on the author's personal experience of more than 30 years as a development communicator and consultant, this important book provides an understanding of the practical issues that arise in the planning and implementation of communication programs to bring about behavior change in the Indian context. Avik Ghosh provides a historical background to the evolving nature of the application of communication technology in development and presents recent experiences in three important social sectors - literacy, population issues, and rural development (including poverty alleviation). He also draws attention to the deep-seated social norms resulting in economic and social discrimination and a resistance to change.

A propos du livre

Présentation de l'éditeur

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0761934383
• ISBN 13: 9780761934387
• Reliure: Relié
• Nombre de pages: 289
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible