Synopsis
This book brings an interdisciplinary perspective to bear on an understanding of the transformation of the media and advertising industries in Asia since the early 1990s. Analyzing change in regional markets in South, South-East, and North-East Asia, and using case studies of television channels such as StarTV, the author argues that the globalization of the media and advertising industries in developing countries can only be understood within the larger context of economic, political, social, and cultural processes in regions, nation-states, and transborder ethnic communities.
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À propos de l?auteur
Amos Owen Thomas is an Associate Professor of International Business at the Maastricht School of Management, Netherlands, where he challenges graduate and undergraduate students to critique the globalisation of business and communications, economy and culture.
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