Articles liés à International Marketing Management: Text and Cases

International Marketing Management: Text and Cases - Couverture souple

Mathur, U. C.

 
9780761936404: International Marketing Management: Text and Cases
Couverture souple
ISBN 10 : 0761936408 ISBN 13 : 9780761936404
Editeur : SAGE Publications Pvt. Ltd, 2009

Synopsis

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Pvt. Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
0761936408
ISBN 13 
9780761936404
Reliure
Broché
Nombre de pages
583
Coordonnées du fabricant
non disponible
Personne responsable
non disponible