International Marketing Management: Text and Cases - Couverture souple

Mathur, U. C.

Couverture souple

ISBN 10 : 0761936408 ISBN 13 : 9780761936404

Editeur : SAGE Publications Pvt. Ltd, 2009

Synopsis

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

A propos du livre

À propos de l?auteur

U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.

Détails de l'édition

• Éditeur: SAGE Publications Pvt. Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0761936408
• ISBN 13: 9780761936404
• Reliure: Broché
• Nombre de pages: 583
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible