Advertising in Modern and Postmodern Times - Couverture rigide

Odih, Pamela

Couverture rigide

ISBN 10 : 0761941908 ISBN 13 : 9780761941903

Editeur : SAGE Publications Inc, 2007

Synopsis

This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.

A propos du livre

À propos de l'auteur

Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.

À propos de la quatrième de couverture

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:

• provides a comprehensive discussion of the main theories
• shows you how real adverts work, together with reproductions of advertising images and copy
• demonstrates how advertising constructs subjects
• provides an instructive historical overview of advertising
• explores the relationship between advertising and industrial capitalism.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0761941908
• ISBN 13: 9780761941903
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne