On Message: Communicating the Campaign - Couverture souple

Curtice, John; Sanders, David; Scammell, Margaret; Semetko, Holli A.; Norris, Pippa

Couverture souple

ISBN 10 : 0761960740 ISBN 13 : 9780761960744

Editeur : SAGE Publications Ltd, 1999

Synopsis

To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

A propos du livre

À propos des auteurs

Pippa Norris is Director of the Democratic Governance group in the United Nations Development Programme in New York and the Maguire Lecturer in Comparative Politics at Harvard University′s John F. Kennedy School of Government. Recent books include Sacred and Secular: Politics and Religion Worldwide (with Ronald Inglehart, 2004), Electoral Engineering: Voting Rules and Political Behavior (2004), and Driving Democratization: What Works (2006). Norris, who is a political scientist, has served as an expert consultant for many international bodies including the UN, UNESCO, the Council of Europe, International IDEA, the National Endowment for Democracy, and the UK Electoral Commission.

John Curtice is a Research Consultant at the Scottish Centre for Social Research, Deputy Director of CREST, and Professor of Politics at Strathclyde University.

À propos de la quatrième de couverture

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0761960740
• ISBN 13: 9780761960744
• Reliure: Broché
• Nombre de pages: 218
• Éditeur: Norris Pippa
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne