On Message: Communicating the Campaign - Couverture souple

Curtice, John; Sanders, David; Scammell, Margaret; Semetko, Holli A.; Norris, Pippa

 
9780761960744: On Message: Communicating the Campaign
Couverture souple
ISBN 10 : 0761960740 ISBN 13 : 9780761960744
Editeur : SAGE Publications Ltd, 1999

Synopsis

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Pippa Norris is Director of the Democratic Governance group in the United Nations Development Programme in New York and the Maguire Lecturer in Comparative Politics at Harvard University′s John F. Kennedy School of Government. Recent books include Sacred and Secular: Politics and Religion Worldwide (with Ronald Inglehart, 2004), Electoral Engineering: Voting Rules and Political Behavior (2004), and Driving Democratization: What Works (2006). Norris, who is a political scientist, has served as an expert consultant for many international bodies including the UN, UNESCO, the Council of Europe, International IDEA, the National Endowment for Democracy, and the UK Electoral Commission.

John Curtice is a Research Consultant at the Scottish Centre for Social Research, Deputy Director of CREST, and Professor of Politics at Strathclyde University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
1999
Langue
anglais
ISBN 10 
0761960740
ISBN 13 
9780761960744
Reliure
Broché
Nombre de pages
218
Éditeur
Norris Pippa
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780761960737: On Message: Communicating the Campaign

Edition présentée

ISBN 10 :  0761960732 ISBN 13 :  9780761960737
Editeur : SAGE Publications Inc, 1999
Couverture rigide