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The Dynamics of International Competition: From Practice to Theory - Couverture souple

Calori, Roland; Atamer, Tugrul; Nunes, Pancho

 
9780761961666: The Dynamics of International Competition: From Practice to Theory

Synopsis

This book uses in-depth current data from a range of international business, and provides an important new framework for understanding international competitive systems and formulating international business strategy.

`A highly effective analysis of the changing patterns of competition viewed from an international perspective. There is a plethora of books on globalization and internationalization of industries, but most are long on words and speculation, but short on hard evidence and perspective. Here, the approach of the authors is not to argue that the world is becoming more (or less) global, but to provide a valuable insight into just how these forces are shaping industries, whether managers can influence these forces a

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À propos de la quatrième de couverture

`The book provides some valuable insight into the geographic distribution of the world in the mind of the chief executives¿ a matter of interest not only to industry and academia, but also to policy makers. The book has achieved its main goal of linking theory and practical experience [and] provides interesting reading' - Prometheus

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.