Articles liés à Advertising Cultures: Gender, Commerce, Creativity

Advertising Cultures: Gender, Commerce, Creativity - Couverture souple

Nixon, Sean

 
9780761961987: Advertising Cultures: Gender, Commerce, Creativity
Couverture souple
ISBN 10 : 0761961984 ISBN 13 : 9780761961987
Editeur : SAGE Publications Ltd, 2003

Synopsis

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' -

Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

À propos de la quatrième de couverture

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2003
Langue
anglais
ISBN 10 
0761961984
ISBN 13 
9780761961987
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne