Articles liés à Qualitative Marketing Research

Qualitative Marketing Research - Couverture souple

Carson, David

 
9780761963660: Qualitative Marketing Research
Couverture souple
ISBN 10 : 0761963669 ISBN 13 : 9780761963660
Editeur : SAGE Publications Ltd, 2001

Synopsis

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.

Qualitative Marketing Research

clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Professor of services marketing

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2001
Langue
anglais
ISBN 10 
0761963669
ISBN 13 
9780761963660
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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